SEarCh "twitTER" ON WIkIpEdiA anD yoU WiLl QuICKlY FiND tHAT iT is AN "INFOrmAl online coMmUnitY." Go TO twitteR anD yOU wilL SEE That ThE oRGaniZATIon aGrEES, sAyinG thaT TWITTER ALLoWs you tO "stArT a DiScUSSioN." also, If You SiMPly reAD tHe EXHoRTaTiON oN DifFereNT lIFE-BASeD websiteS, YoU Will alSo
FiND thAt eaCh of tHE SpecIalISTS agREes: tWITtER IS sOcIal.
BUt iS nO
NeW reSEaRCh AffIRMS wHAT A cOUPLe oF peOplE hAvE SUSPectED fOr a wHile: TWItTer Is USualLY oNly onE DiReCTion. it iS BaSIcALlY a mEanS Of "COMMuNiCATiON", A Soap box ThAt prOVIdeS CustOmERs witH a sTAge tO shOut bEnDiNG thE plANEt
THE eXam oRiGINAtes froM THE HighlY rEgArDed PEW reSEaRcH iNTErneT pRoJeCt. thEY fouNd A COUPle Of DiFFERENT clASsificATiONS OF TwItTer ORGANIzatIOns AND tOok A lOok At THE IntERconNeCtIVity WitHIN alL oF ThEM. oF the SIx UnIQUE grOUpS OF CUsToMERS On tWiTteR, oNly oNE sOLItArY AmonG THem haS A GEnuIne LeVEL of sOcIAL iNtErcoNNectIvITY. THe RESt IS nOT GENUinelY sociaL In anY wAY.
fOr EXamPLE, maNy pEOPLE usE twITter to cOMmEnt OR GivE politicAL PeRSPEctiveS On varIoUs TypeS. HOwever, wIThIn THiS CliEnt mEETiNg THERE is NO cOopErAtiON BETWEen ThEM. THeY commEnt anD THEN igNoRe aNY sUbSEquenT EfFORTS iN tHe dIScusSIoN.
iN AdditiON, witHiN tHE eNcOUrAGing gROUps of TwitTer iNdiViDuAls, fOr EXaMplE, branDs witH CUstOmer maNagemENt ChAnNeLs, tHErE is tHeREfOre no inTeRCONNEctiOn AnD, tHErEfORe, DiScUssiONS ABoUT capaCItY are briEf. aGAIN, THIS Is nOT geNeRaLLY SociAl: it's aLmosT Like cAlliNg A CORPorAtIon, FindInG aN AnswEr And tHeN hanGINg Up ThE phonE.
the MosT SOcIal UsE oF tWItTEr, AcCoRDINg tO tHis EXPLORatioN, iS That ThE "NARROW group", For ExAmPle, peopLe INVoLVed wiTH a SpECIFic SecondAry InTErest Or thoSe WitH AN ENErgy FOr A TopiC. ThiS caN GENerAlLy prODUcE IntElLIGENcE and asSoCIAtion, As EXpEcteD IN an UNconVeNtioNaL commUniTy.
bE tHAt AS It may, OnCe YOU See THiS ExpLOraTIOn, tHe diFFEreNT tyPES OF groUPs oF PeoPLE THat exIST oN TwITTer Do nOt seEM TO BE eXTremELy soCial.
HOwEVEr, IN thE mEANTimE, thE usE oF TwItTer exPANDS rELENtlESSLy. IT iS An iMPoRTanT pARt Of the LinE wiTh OnE iN Five peOplE WhO usE IT ConSISteNtLy. ThErEFORe, It is Not SomETHINg THAT Is OVErlOOKeD, regARdleSS oF wHetHER IT Is NOt sOciAL.
It ImplIeS tHat wE must vaRy ouR BeHavIOr AnD rEfLEct On TwItter. iF we cONSIDeR IT AN UnCONVeNTionaL ComMuNItY, we ShOuld ALWaYS BeLieVE iT aS A MeaNS OF COmMUnICatioN. in ADdiTIOn, AS LONG AS a LArgE NUMbEr of pEOple Use IT so ExCElleNTLy wItHOUT cooPeraTIoN and AvAIlaBILItY, tHiS ALSo ImPLies THat CusTOMers LIKe TO ACCEPt THEse "COMMUnicaTIoNS.
PeRHaPs THe MOTivatIon BehINd WhY numeROUS ORgANiZATiOnS havE nOT rESoRTeD To WiReLESS tWittER TRaNsMiSSioNs Is bEcAuse tHEy CanNot aDAPT To VerIFIcaTiOn And Work On ALl ThESE "DisCuSSIonS." knowInG tHat thIs dOES Not seem TO be A ProBLEM fOR MosT TwittER cUstOMeRS, oRGAniZaTIonS CAN cUrReNTLY uSE TwITTer ONLY TO OwN anoThEr vOice. tHE cOLlAboratION is pLEAsAnT; BuT iT IS NoT neCeSsARY IT SeEmS. WHAt Is REqUirEd Has SoMeThiNG fAsCinAtING to iNdICate to WHiCH OTHer tWIttEr cUstOmeRs SHOuLd TAkE A lOOk.
gRAham jOnES aLlOwS eNtRePReNEURs TO uNDeRstAnd The BEHaVioR of ThEiR CLiEnTs onLinE ANd pROvIdES KEY aDViCE, WOrKShoPS, PrEparaTIon aNd MeETinGS tO DIScuss THE issue.
FiND thAt eaCh of tHE SpecIalISTS agREes: tWITtER IS sOcIal.
BUt iS nO
NeW reSEaRCh AffIRMS wHAT A cOUPLe oF peOplE hAvE SUSPectED fOr a wHile: TWItTer Is USualLY oNly onE DiReCTion. it iS BaSIcALlY a mEanS Of "COMMuNiCATiON", A Soap box ThAt prOVIdeS CustOmERs witH a sTAge tO shOut bEnDiNG thE plANEt
THE eXam oRiGINAtes froM THE HighlY rEgArDed PEW reSEaRcH iNTErneT pRoJeCt. thEY fouNd A COUPle Of DiFFERENT clASsificATiONS OF TwItTer ORGANIzatIOns AND tOok A lOok At THE IntERconNeCtIVity WitHIN alL oF ThEM. oF the SIx UnIQUE grOUpS OF CUsToMERS On tWiTteR, oNly oNE sOLItArY AmonG THem haS A GEnuIne LeVEL of sOcIAL iNtErcoNNectIvITY. THe RESt IS nOT GENUinelY sociaL In anY wAY.
fOr EXamPLE, maNy pEOPLE usE twITter to cOMmEnt OR GivE politicAL PeRSPEctiveS On varIoUs TypeS. HOwever, wIThIn THiS CliEnt mEETiNg THERE is NO cOopErAtiON BETWEen ThEM. THeY commEnt anD THEN igNoRe aNY sUbSEquenT EfFORTS iN tHe dIScusSIoN.
iN AdditiON, witHiN tHE eNcOUrAGing gROUps of TwitTer iNdiViDuAls, fOr EXaMplE, branDs witH CUstOmer maNagemENt ChAnNeLs, tHErE is tHeREfOre no inTeRCONNEctiOn AnD, tHErEfORe, DiScUssiONS ABoUT capaCItY are briEf. aGAIN, THIS Is nOT geNeRaLLY SociAl: it's aLmosT Like cAlliNg A CORPorAtIon, FindInG aN AnswEr And tHeN hanGINg Up ThE phonE.
the MosT SOcIal UsE oF tWItTEr, AcCoRDINg tO tHis EXPLORatioN, iS That ThE "NARROW group", For ExAmPle, peopLe INVoLVed wiTH a SpECIFic SecondAry InTErest Or thoSe WitH AN ENErgy FOr A TopiC. ThiS caN GENerAlLy prODUcE IntElLIGENcE and asSoCIAtion, As EXpEcteD IN an UNconVeNtioNaL commUniTy.
bE tHAt AS It may, OnCe YOU See THiS ExpLOraTIOn, tHe diFFEreNT tyPES OF groUPs oF PeoPLE THat exIST oN TwITTer Do nOt seEM TO BE eXTremELy soCial.
HOwEVEr, IN thE mEANTimE, thE usE oF TwItTer exPANDS rELENtlESSLy. IT iS An iMPoRTanT pARt Of the LinE wiTh OnE iN Five peOplE WhO usE IT ConSISteNtLy. ThErEFORe, It is Not SomETHINg THAT Is OVErlOOKeD, regARdleSS oF wHetHER IT Is NOt sOciAL.
It ImplIeS tHat wE must vaRy ouR BeHavIOr AnD rEfLEct On TwItter. iF we cONSIDeR IT AN UnCONVeNTionaL ComMuNItY, we ShOuld ALWaYS BeLieVE iT aS A MeaNS OF COmMUnICatioN. in ADdiTIOn, AS LONG AS a LArgE NUMbEr of pEOple Use IT so ExCElleNTLy wItHOUT cooPeraTIoN and AvAIlaBILItY, tHiS ALSo ImPLies THat CusTOMers LIKe TO ACCEPt THEse "COMMUnicaTIoNS.
PeRHaPs THe MOTivatIon BehINd WhY numeROUS ORgANiZATiOnS havE nOT rESoRTeD To WiReLESS tWittER TRaNsMiSSioNs Is bEcAuse tHEy CanNot aDAPT To VerIFIcaTiOn And Work On ALl ThESE "DisCuSSIonS." knowInG tHat thIs dOES Not seem TO be A ProBLEM fOR MosT TwittER cUstOMeRS, oRGAniZaTIonS CAN cUrReNTLY uSE TwITTer ONLY TO OwN anoThEr vOice. tHE cOLlAboratION is pLEAsAnT; BuT iT IS NoT neCeSsARY IT SeEmS. WHAt Is REqUirEd Has SoMeThiNG fAsCinAtING to iNdICate to WHiCH OTHer tWIttEr cUstOmeRs SHOuLd TAkE A lOOk.
gRAham jOnES aLlOwS eNtRePReNEURs TO uNDeRstAnd The BEHaVioR of ThEiR CLiEnTs onLinE ANd pROvIdES KEY aDViCE, WOrKShoPS, PrEparaTIon aNd MeETinGS tO DIScuss THE issue.
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